You build the product. We help you get customers, traction, and funding.
A GTM-to-Funding Studio for early-stage B2B founders who need more than a pitch deck - they need a pipeline, real customer conversations, and a credible path to their first round.
Free 30-min diagnostic call · no pitch, no commitment
About Xpanse
We started Xpanse because we kept seeing the same problem: founders with real products, real potential, and no clear path to customers or capital.
Most of the help available to early-stage startups falls into one of two buckets - generic GTM advice that doesn't convert, or fundraising prep that skips the traction part entirely. Neither works on its own.
We built Xpanse to connect the full path. We work hands-on with a small number of startups at a time - defining the right market, building a real pipeline, preparing investor materials that hold up to scrutiny, and connecting founders with investors when they're actually ready.
Not a playbook. Not a template. A working engagement.
Most founders don't have a GTM problem. They have a pipeline problem.
An MVP is a starting point, not a sales argument. Investors know this. Customers know this. The founders who raise successfully know this too.
No Customer Pipeline
You have a product and a deck. What you don't have is a repeatable way to get in front of the right buyers, start real conversations, and turn interest into pilots or signed contracts.
No Traction Story
Without real market activity, your fundraising story is hypothetical. Investors hear "we believe there's demand" dozens of times a week. They fund the founders who can show it.
No Funding Readiness
A polished deck isn't enough. Investors expect a coherent narrative, clean financials, a structured data room, and a founder who can answer hard questions without hesitation.
We help you move from product to customers, traction, and funding.
We get into the weeds with you: define the right ICP, sharpen your messaging, build a qualified lead pipeline, and run outbound until you have real conversations - not just opens and replies.
GTM Sprint
Funding Readiness
We turn your traction into a fundraising process you can actually run. Pitch deck, financial model, data room, investor memo - built around your real numbers, not a generic template.
For selected startups that are genuinely ready. We identify the right investors for your stage and sector, structure the outreach, and stay involved through the follow-up process.
Trusted Investor Access
What working with us actually looks like
01: Diagnose
We start by understanding your product, market, current traction, and fundraising goals - before we touch anything else.
02: GTM Base
We define your ICP, segment the market, build your messaging framework, set up a CRM structure, and design the outbound strategy.
03: Market Traction
We run targeted outreach to potential customers, partners, and pilot users - and iterate until the pipeline is moving.
04: Funding Story
We turn your real traction data - replies, objections, conversations, pilots - into a fundraising narrative that holds up under investor scrutiny.
05: Investor Materials
We build or refine your deck, financial model, data room, and Q&A so you walk into every investor conversation prepared.
06: Investor pipeline
We identify the investors who are the right fit for your stage and sector, and help you run a structured, focused outreach process.
Agencies get you leads. Advisors polish your deck. Investor networks make introductions.
None of them connect the full path.
We do. Market validation → qualified pipeline → traction story → investor readiness → fundraising. In sequence, not in isolation.
What you walk away with
Concrete outputs, not just advice
01 / GTM
A working GTM pipeline
Sharper ICP, tested messaging, qualified customer pipeline, and traction you can measure.
02 / Funding
A funding process you can actually run
A stronger deck, cleaner financial model, structured data room, relevant investor list, and a clear fundraising process
No advice without action. No deck without traction.
No investor introductions before you're ready.
Use cases
Different startups, different starting points - each one needed a clearer path to traction and funding.
A B2B finance tool with a working MVP and zero sales process. The founding team was strong on product but had never run structured outbound. We defined the ICP, rebuilt the messaging around CFO pain points, and ran a focused outreach campaign to finance managers and operations leads.
FinOps SaaS
38 qualified customer conversations
11 pilot opportunities
€180k potential annual pipeline
AI Back-Office Agents
An AI startup with a compelling product and a messaging problem - they couldn't explain the value in a way that resonated with buyers. We refined the ICP, tested three messaging angles, built a qualified pipeline, and used the buyer conversations to strengthen the fundraising story.
9 pilot discussions with operations teams
17 investor meetings
$700k pre-seed round secured
A hardware startup built warehouse sensors for monitoring temperature, humidity, and equipment risk, but needed a stronger funding story. We turned early operational feedback into investor-ready materials, built a focused investor pipeline, and helped the team raise its first round.
Warehouse Sensor Hardware
18 investor conversations
5 investors moved to due diligence
€480k pre-seed round secured
A PropTech platform had a working MVP for landlords but no repeatable sales process. The founding team understood real estate operations but struggled to reach asset managers. We defined the ICP, rebuilt messaging around lease risk, and ran focused outreach to property owners, asset managers, and operator teams.
PropTech Lease Intelligence
38 qualified conversations
9 pilot discussions with asset managers
$310k potential annual pipeline
Start where you are
Pick the engagement that fits where you are - or talk to us and we’ll help you choose the right starting point.
For startups that need customers, pilots, partners, or early commercial traction.
GTM Sprint
We define your market, sharpen your messaging, build a qualified lead pipeline, and run outbound until you have real customer conversations - not just a strategy document.
Best for: founders with an MVP who need market traction before fundraising.
€1,500 / month
Minimum 3 months
Funding Readiness
For startups that have early traction and need to prepare for a serious fundraising process.
We take your real traction and turn it into investor-ready materials: a refined pitch deck, clean financial model, structured data room, and a fundraising narrative that stands up to due diligence.
€2,500 one-time
Best for: startups preparing for a pre-seed or seed round
Investor Access
For selected startups that are ready to speak with investors.
We identify the right investors for your stage and sector, prepare your outreach, structure the investor CRM, and stay involved through the follow-up process so you raise with a focused pipeline - not a spray-and-pray list.
Free for selected startups
Best for: startups with traction, clear materials, and a credible funding story.
Let's talk
Tell us where you are. We'll help you choose where to start.